In an interview with Larry King, Donald Trump observed that pretenders to success often spend too much time talking to him about all they have done. He has observed that successful people, on the other hand, spend the time learning -- asking questions about his success.
Self-exaltation often results in disaster.
For the Christ-centered, small business person, authentic self-promotion is not about talking about yourself. It must be practiced within the context of personal values that are focused on thinking of others first. Marketing communications, then, will creatively, clearly and compellingly communicate the value you deliver, differentiating your offering.
Your authentic self-promotion is made real by pursuing a turtle-mentality rather than a hare-mentality. Proving the value you deliver is about consistency of behavior, not about your intention to behave in a certain way.
Christian leaders are called to march consistently to a heartbeat whose cadence is called out by God, not by the meaningless chatter of this world.
Who beats your marching cadence at work?
Proverbs 25: 6-7 (MSG) Don't work yourself into the spotlight; don't push your way into the place of prominence. It's better to be promoted to a place of honor than face humiliation by being demoted.
Copyright ©2009 by P. Griffith Lindell
Monday, May 25, 2009
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